Marketing & Advertising
you get
Marketing & Advertising
At Hydropool, we believe that having a solid marketing strategy is where it all starts. With our over 40 years of experience, we can help you create the ultimate retail strategy plan.
Superior Digital Presence
Lead Generation Program
Dealer Assisted Sales Program
Factory Sale Event Sale Program
Hydropool Retailer Advantage Formula: Marketing & Advertising
Marketing
Superior Digital Strategy
How
Digital Strategy
Generating and managing qualified prospects is critical to the success of Hydropool and our Retail Partners. There are 3 pillars of our digital strategy.
Strategy #1: Demand Generation
We delivered over 100,000 leads to our retailer network every year. Hyropool’s lead strategy is made up of 4 parts….
1. Leading Edge Corporate Web Site (Inbound Marketing Focus)
2. Retailer Web Site Initiative
3. Worldwide Hydropool Social Media Delivery Platform (Promoboxx)
4. Paid Leads
5. Factory Sale Digital Support
Strategy #2: Optimized Sales Funnel
1. Hydropool CRM that delivers leads directly to retailers by email and populates in the free Hydropool CRM system
2. Retailer CRM Partnership
3. Dealer Assisted Sales Program
4. Lead Nurture Email and Video Follow Up
Strategy #3 – Superior Retailer Support
1. Retailer On-Boarding Support – DAS
2. Interactive easy to use retailer portal
l Inventory Online l Financial Portal l Warranty Claims On-Line
3. Retailer Digital Formula
l Quote Tools l Augmented Reality Tool l Web Site l Virtual Showroom
4. Retailer Digital Scoreboard Evaluation
l Web Site l Social l Lead Follow Up
Program
New Hydropool Promoboxx Program
This program brings Brand Approved social media and marketing assets to Aligned Hydropool Retailers and delivers content to informed consumers empowering them with knowledge to buy the right product. Here’s how… Promoboxx is a digital Marketing platform that allow your business to easily promote Hydropool marketing content via social media, email, website banners, landing pages and more. Not only is this platform free and sponsored by Hydropool, but all marketing content is co-branded and customizable for your business.
The Benefits to you the Hydropool Retailer is...
A. Access to exclusive Hydropool approved social media & marketing materials
B. Content that drives local awareness, in-store foot traffic, and sales
C. Easy to use – retailers download assets or share to digital channels in seconds
D. Time-saving features like automation and share scheduling
E. Attract new customers to their store with geo-targeted local ads
F. Track consumer engagements on social posts with reporting
ITS THIS SIMPLE... AND ITS FREE!
Advantage
Event Sales
The Hydropool Media Kit Advantage
Most retailers do not have the time or experience to execute a proper Media Campaign or a Google AdWords campaign for their sale events. Hydropool takes the worry out of the digital media needs with a combination of retailer unique event site and social media presence.